Privacy Policy

Effective Date: 8/8/2025

1. Introduction

Dean Safe Company ("Dean Safe," "Company," "we," "us," or "our") is committed to protecting your privacy and ensuring transparency in how we collect, use, and protect your personal information. This Privacy Policy explains our data practices when you visit our websites (including www.deansafe.com and related domains), interact with our marketing communications, visit our showrooms, or use our services.

This Policy applies to all Dean Safe locations:

• North Hollywood: 6370 Laurel Canyon Blvd, North Hollywood, CA 91606
• Culver City: 10820 W Pico Blvd, Los Angeles, CA 90064
• Simi Valley: 540 E Los Angeles Ave, Simi Valley, CA 93065

By using our services or interacting with our website, you consent to the data practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information:Full name, email address, phone number, mailing address
• Transaction Information: Purchase history, product preferences, warranty information
• Communication Records: Inquiries, service requests, feedback, testimonials
• Account Information: Username, password, security questions (if you create an account)
• Payment Information: Processed securely through third-party payment processors

2.2 Information Collected Automatically

Website Analytics and Tracking

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, click patterns, referring URLs
• Location Data: Approximate geographic location based on IP address
• Cookie Data: Session cookies, preference cookies, analytics cookies

Identity Resolution and Marketing Analytics

We utilize advanced marketing analytics technology to better understand our customers and improve our services. This includes:

• Visitor Identification across devices and sessions
• Behavioral Analytics on engagement
• Attribution Tracking for campaign effectiveness
• Interest Profiling for relevant offers

Data sources may include publicly available information, commercial data providers, marketing partners, and previous interactions with our company.

2.3 Information from Third Parties

• Marketing Partners: Lead generation services, advertising platforms
• Data Enrichment Services for contact verification
• Public Records relevant to safe installation
• Social Media interactions

3. How We Use Your Information

3.1 Service Delivery

• Processing orders and deliveries
• Providing customer support
• Managing warranties and service appointments
• Communicating about your purchases

3.2 Marketing and Communications

• Sending promotional offers and updates (with consent)
• Personalizing marketing messages
• Conducting market research
• Managing loyalty programs
• Retargeting advertising

3.3 Analytics and Improvement

• Understanding customer preferences
• Improving website usability
• Developing new products
• Measuring campaign performance

3.4 Legal and Security

• Complying with legal obligations
• Protecting against fraud
• Enforcing terms of service
• Safeguarding rights and property

4. How We Share Your Information

We do not sell your personal information. We may share it with:

4.1 Service Providers

• Payment processing
• Delivery and installation
• Email/SMS communications
• Website hosting
• Marketing analytics
• Customer relationship management

4.2 Marketing Partners

• Advertising platforms (hashed identifiers)
• Analytics providers
• Identity resolution services

4.3 Legal Requirements

• Responding to legal process
• Protecting rights, privacy, safety
• Preventing illegal activities

4.4 Business Transfers

In connection with mergers, asset sales, or acquisitions.

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

• Essential
• Analytics
• Marketing
• Preference

5.2 Third-Party Tracking

• Google Analytics
• Facebook Pixel
• Identity resolution pixels
• Retargeting pixels

5.3 Managing Cookies

Control cookies via browser settings; disabling may limit functionality.

6. Your Privacy Rights

6.1 California Residents (CCPA)

• Know, access, delete personal info
• Opt-out of data sale (we don’t sell)
• Non-discrimination for exercising rights

6.2 All Users

• Access/update info
• Opt-out of marketing
• Request deletion
• Request data portability

6.3 Exercising Your Rights

Email: bpeterson@deansafe.com
Phone: 800-207-2259
Mail: Dean Safe Company, Attn: Privacy Officer, [PRIMARY ADDRESS]

7. Marketing Communications

7.1 Email Marketing

Unsubscribe link in promotional emails; transactional emails required.

7.2 SMS/Text Messaging

Opt-in required; STOP to opt-out, HELP for help; rates may apply.

7.3 Behavioral Advertising

Opt-out via DAA or NAI.

8. Data Security

Encryption, secure servers, limited access, PCI compliance. No system is 100% secure.

9. Data Retention

• Transactions: 7 years
• Marketing: Until opt-out + 90 days
• Analytics: 26 months
• Identity resolution: 90 days active, 1 year archived

10. Children's Privacy

No services for under 18; no collection from under 13.

11. International Data Transfers

Data may be processed in the US with differing laws.

12. Third-Party Links

We’re not responsible for third-party privacy practices.

13. Changes to This Policy

We may update; we’ll post updates, change dates, or email for major changes.

14. Identity Resolution Disclosure

Recognizes visitors across devices, matches with customer data, enables attribution. Data is hashed and encrypted; opt-out at opt-out form.

15. Contact Information

Dean Safe Company
Privacy Officer
Email: bpeterson@deansafe.com
Phone: 800-207-2259

Showroom Locations:

• North Hollywood:6370 Laurel Canyon Blvd, North Hollywood, CA 91606 — (818) 766-1555
• Culver City: 10820 W Pico Blvd, Los Angeles, CA 90064 — (310) 838-7246
• Simi Valley: 540 E Los Angeles Ave, Simi Valley, CA 93065 — (805) 522-0874

16. Accessibility

If you need this policy in an alternative format, contact us using the information above.

Your Privacy Matters

At Dean Safe Company, we understand that your security extends beyond physical safes to include your personal information. We are committed to maintaining the highest standards of data protection and transparency in all our operations.

For more information, visit www.deansafe.com.